Whizbrand Group
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Whizbrand Group - minds at work
PROFILE
Whizbrand Group is a strategic marketing & brand consulting agency.
We advise in defining an effective marketing strategy, brand strategy, competitive positioning, as well as help in building a visual identity and implementation of communications activities.
Whizbrand Group combines years of experience in brand strategy with in-depth understanding of business processes to solve strategic challenges of our Clients.
We deliver tangible, operational strategies that become competitive advantage in rapidly changing business environment.
BUSINESS MODEL
Whizbrand Group acts in a "brand agency" model, i.e.:
In Stage 1:
We help define marketing strategy for the Project with its all necessary components - depending on Project status, aims and needs.
In Stage 2:
We coordinate implementation of the marketing strategy in all necessary aspects and channels, acting on behalf of our Clients and becoming his/her single point-of-contact.
At this Stage Whizbrand Group:
- helps in selection and proper briefing of necessary marketing contractors to drive efficiency of the process and ensure that all parties are on the same page and running for a single, clearly defined aim;
- supports in benchmarking and negotiating prices with potential contractors to optimize marketing budget and increase its effectiveness;
- works closely with selected contractors and coordinates consistent delivery of the Project across channels and on time.
COMPETENCIES
We advise and assist in defining of:
- effective marketing strategy
- brand strategy
- competitive positioning
- way-to-market
- implementation roadmap
- customer segmentation and selection of segments with the greatest potential
- planning and optimizing of marketing budget
- media planning with regards to efficiency and effectiveness in reaching selected target groups
- conducting creative consumer and B2B research
We support our Clients also in:
- negotiating terms and settlement of the effective cooperation with marketing contractors
- coordinating full range of implementation of communication activities
START-UP PROGRAM
Within its competence Whizbrand Group actively supports innovative start-up companies at the early stage of their market presence or just preparing to enter the market.
Marketing Competence Gap
Young, innovative companies are usually launched by Teams with a fresh idea and a specific technical/product knowledge. At the same time these teams often do not have in their ranks people with a proven marketing and business experience who could ensure an effective commercialization of the Projects.
Marketing Competence Gap - which is especially acute in the segment of young innovative companies - may become a significant limitation in effective business development and prolongs time necessary to reach fully competitive market position.
Difficulties in defining smart marketing positioning as well as efficient ways of reaching target groups with the highest potential for many young companies mean as a consequence serious difficulties in growing their business and scale.
Support from Whizbrand Group
Whizbrand Group bridges that Marketing Competence Gap by supporting development of young businesses with own experience in marketing and brand strategy.
Our cooperation and pricing models are innovative against advertising and marketing market.
We establishing relationships with companies at the very beginning of their operations, focusing in the first Stage not on campaigns planning but purely on defining the optimum:
- brand strategy
- marketing strategy
- competitive positioning
- segmentation
- effective planning of marketing processes and budgets
We explore the natural potential of the brand and build its strategic foundations and visual identity.
We help in planning low-cost / high performance communication channels.
Thanks to our cooperation and pricing models - Whizbrand Group has the ability to cooperate and support the start-ups even at the stage before the formal start of their activities, including Agency's support in correct definition of marketing needs, as a prerequisite to obtaining financing/funds for the Project.
Contact
Whizbrand Group
Pomorski Park Naukowo-Technologiczny
Al. Zwycięstwa 96/98, 81-451 Gdynia
T: +48 608 50 70 60
E:. marcin@whizbrand.com
www.whizbrand.com
